Brutalism Architecture in California: Bold and Unapologetic Style
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Even if your web pages aren’t dominated by oversized, looming typography, the exposed structure of the UI — like the separating lines, tables, and open navigation — can give a site a sturdy feel. Brutalism tends to have a much shorter lifespan when it doesn’t emerge among the year’s design trends. It’s usually a trend adopted by creatives whose works are equally brutalist or avant-garde.
Concrete reverie: from furniture to origami, this is Brutalism as you've never seen it before - New East Digital Archive
Concrete reverie: from furniture to origami, this is Brutalism as you've never seen it before.
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The Power of Roughness: Evoking Emotion through Texture
In this Figma tutorial, you will learn to create neo-brutalist user interfaces and visuals in Adobe XD, Sketch, or Figma. Whenever you observe the designs of Neo brutalism you will see that they are bold and raw. Therefore, it is recommended to go for raw shapes instead of soft shadows and bright gradients.
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Brutalism graphic design is not bound by the traditional rules and principles that have governed the industry for decades. Instead, it encourages designers to break free from these constraints and explore new possibilities. By deconstructing conventional design principles, brutalism graphic designers challenge the status quo and push the boundaries of what is considered aesthetically pleasing. By breaking the mold and challenging the legibility of typography, brutalism graphic design forces viewers to engage with the design on a deeper level.
Imagery and graphics
It’s more that it doesn’t always fit with the style and tone of the times. Oftentimes while browsing through the cyberspace, I stumble upon a so-called brutalism graphic design. Brutalist buildings met the need to rapidly and inexpensively rebuild after a devastating world war. Its principles of simplicity and functionality apply readily to web design and development. For example, a website formed of a single scrollable webpage with anchors is likely to be cheaper and easier to maintain and redesign than an elaborate multi-page site, and may even have usability benefits. Likewise, brutalist websites are often focused on functionality first, with visual aesthetics coming last (or not at all).
The raw and unapologetic aesthetic of brutalism has sparked a cultural shift, challenging traditional norms and inspiring a new wave of creativity. Asymmetry in brutalism graphic design also mirrors the imperfections found in the real world. In nature, symmetry is rare, and it is the imperfections that make objects unique and captivating.
Originally, it was used to describe a style of raw, exposed architecture that emerged in the late 1940s and early 1950s. Remember those who dip into brutalist waters are not just designers; they’re architects of thought, provocateurs of the visual feast. So, when the time comes to craft new stories in pixels and type, consider going brutalist, and make that impact unforgettable. The underlying principles of brutalism in graphic design continue to inspire, challenge, and evolve with time.
This approach allows for a more engaging and memorable advertising experience, ultimately influencing consumer behavior and perception. In brutalism graphic design, asymmetry is not seen as a flaw but as a deliberate choice. By embracing asymmetry, designers create a sense of tension and visual interest. This departure from the expected creates a dynamic and engaging experience for the viewer, as they are forced to navigate through the design in search of balance and harmony. In brutalism graphic design, color is used sparingly and purposefully. Designers often opt for minimalistic color palettes, consisting of only a few bold and contrasting hues.
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He started up brutalistwebsites.com to catalogue the new online phenomenon he was witnessing. Brutalism is a utilitarian aesthetic movement that shuns decoration in favor of exposing and celebrating the raw materials used to construct the design. It largely had its heyday in the architecture of the 1950s to 1970s, but it has recently seen a resurgence in modern digital design. Sans-serif fonts come to the fore, with bold, geometric shapes and unconventional forms grabbing the viewer's eye. They’re seeping into popular culture (which seems counterintuitive for a supposedly nonconformist trend).
Antidesign
The nature of Brutalism is that it's never really clear-cut since it stems from such a diverse background in design, as we've already seen earlier in this article. Jean Dubuffet was the main proponent of the Art Brut movement in the creative arts. Also known as Outsider Art, Art Brut is naïve (or untrained), non-academic, or even crude creative work. The molded shapes could be infinitely replicated, making it possible to create "modules" – basic structures that could be assembled in any number to form a whole. It was a progressive, no-nonsense approach to design that emphasized utilitarianism. The strictly functional housing built in the Soviet Union was a cost-effective way to house millions of people displaced by the wars and fulfill the Communist state's promise of free housing for workers.
The explorative nature of the trend allows designers to expand and try out typefaces and compositions outside of the norm. We often see brutalist design in design pieces from brands that are open to exploration. Since the style can look artsy, highly experimental, and conceptual, it’s difficult for it to work for corporate brands. Both Brutalist architecture and Brutalist art focus on raw authenticity, the inherent qualities of materials, and cutting loose from the traditional forms of their particular disciplines. Digital designers also subvert the common tropes of brutalism, accomplishing feats of which architects working with physical materials are not capable. A recent popular interpretation of the style came about in the 2019 video game Control.
Designs have become more expressive, and typography is louder, with colorful palettes. Although both may share a minimalist approach (depending on the application of the design), Brutalist designs are most often functional and impressive. Flat design is very versatile since it's equally suitable for corporate identity, web visuals, children's books – pretty much any digital design you can think of.
This Brutal World: author Peter Chadwick introduces us to Brutalism's lesser-known stars - The Spaces
This Brutal World: author Peter Chadwick introduces us to Brutalism's lesser-known stars.
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In some ways, brutalism is related to minimalism in general philosophy, but there are key differences. Minimalism also takes a less-is-more approach, reducing design to its essential elements. At the same time, it usually doesn’t go as far as stripping a design down to bareness.
They want the web to be true to itself, to feel honest and not contrived. The brutalist philosophy shares that last goal with flat design, though the two aesthetic styles achieve it in very different ways. Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites (think Craigslist and the Drudge Report). Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links and monochromatic Monospace text. Ultimately, it's up to you to decide how neo brutalism fits your branding and how willing you are to overhaul your site to match this design style.
A recurring feature of classic brutalism is the imposing nature of its giant, stone buildings. Embrace the grit, experiment with textures, challenge layouts, and use typography that roars. Let your creativity guide you, and don't be afraid to push boundaries. So, if you’re a graphic designer seeking to cause a reaction, provoke thought, and break free from design norms, brutalism holds a unique and undeniable appeal.
The full lineup of talks and more information about the festival can be found here. The second session will revolve around design that breaks down cultural barriers and stereotypes, as well as how to build better environments for communities. Now, his mural for the public school’s library will go on display for the first time. Recent artworks by the co-founder of Pussy Riot will be featured in a pop-up exhibition, along with an artist Q&A and performance, on May 16 in NYC.
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